Communications Marketing Manager

Communications Marketing Manager

Summary

ACA is seeking a Communications Marketing Manager to join its Communications team. In this newly created role, the successful candidate will have experience executing effective social media and email marketing strategies while working collaboratively in a team environment. The Communications Marketing Manager role requires a creative, strategic thinker with the ability to develop fresh, executable ideas with measurable outcomes that can be reported to internal and external stakeholders to inform their decision-making processes.

The Communications Marketing Manager will be responsible for the development of email marketing and social media strategies to extend the association’s member engagement and presence across varied media platforms. This individual will work closely with members of the Communications team, including writers, editors, graphic designers, and the web administrator, to develop goals, strategies, and implementation plans for execution of integrative and successful marketing and social media campaigns. This role also offers the opportunity to work collaboratively with other ACA divisions, including Membership, Events, and Government Affairs to grow and raise the profile of the industry and ACA.

About ACA

ACA is a voluntary, nonprofit organization working to advance the needs of the paint and coatings industry and the professionals who work in it. Through advocacy of the industry and its positions on legislative, regulatory, and judicial issues at the federal, state and local levels, it acts as an effective ally ensuring that the industry is represented and fairly considered. The association focuses on advancements in science and technology through its technical conferences and journals and offers essential business information to members through its publications, surveys, and business programs.

Responsibilities

Email Marketing

• Design email communications marketing campaigns aligned with association’s messaging and goals, including content creation
• Provide regular performance reports on campaign analytics, including metrics such as opens, clicks, conversions, unsubscribes
• Develop strategies to increase engagement and brand awareness of ACA
• Manage and execute email marketing calendar, ensuring alignment with the association’s priority plans and internal stakeholders
• Use customer data, such as web behavior, to personalize messages and content
• Devise and execute A/B tests; manage testing calendar, record results, and advise on improvements
• Perform render testing to ensure email designs render correctly across email and browser platforms
• Recommend improvements for current email communications and marketing efforts, including trends in email marketing strategies, best practices, and innovative tactics, as well as new technologies, tools, and partners

Social Media

• Develop shared objectives and vision for ACA’s social media presence, based on the association’s branding, advocacy, and communications messaging
• Create social media calendar, collaborating with members of the Communications team
• Manage and post content to social media, monitoring engagement activities to gauge effectiveness and levels of engagement
• Identify opportunities, including ad buys and boosts, to grow reach
• Monitor social media trends and suggest modifications to ACA’s social strategy to align with Communications’ objectives
• Assess new and emerging social channels and technologies, and develop strategies to leverage these opportunities

Other Projects

• Integrate skillset with other ACA Communications and external division efforts
• Provide support and recommendations for developing new digital media
• Report to internal stakeholders on success of their email marketing and social outreach efforts

Preferred Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• At least three years of proven experience in communications and digital marketing, preferably with an association
• Clear and effective written and verbal communication skills
• Excellent organizational and time management skills with the ability to multitask
• Comprehensive knowledge of established social media channels
• Experience with email marketing platforms, analytics and preparing summary data for analysis; Experience with Pardot, a plus
• Strong interest in building digital and social media content to enrich membership experience
• Ability to distill complex information into concise, clear content suitable for digital communications
• Knowledge of current SEO best practices, Google Analytics and HTML required
• Knowledge of Canva, CapCut, and FinalCutPro
• Knowledge of WordPress, CSS, Adobe Creative Cloud and Adobe Digital Publishing Suite preferred
• Knowledge of internet regulations and data privacy and standards, including FTC regulations related to digital marketing and social media required

Location and Travel

This position is located at ACA headquarters in Washington, DC and will operate within a hybrid work environment (working both onsite and remotely). This position require travel for work events within the United States a few times per year.

Employment, Salary and Benefits

This is a fulltime, regular position. Salary is dependent on experience, but on estimate can range from $66,160 to $82,700. ACA provides generous benefits including 401(k) match, PTO, medical, dental, and life insurance, commuter benefits & wellness reimbursement, and professional development/training opportunities.

Diversity & Inclusion

ACA is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique.

Apply

To apply for this position, please visit https://american-coatings-association.breezy.hr/. Please submit a resumé and cover letter stating your motivations for applying, as well as your salary requirement. Incomplete applications will not be reviewed.